Zanussi & Gino D’Acampo bring a taste of Italy to Luton

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Crowds flocked to The Mall in Luton last month for a ‘fantastico’ cookery demonstration and book signing.

Hundreds of local shoppers gathered at The Mall for a fun and interactive demonstration by the UK’s favourite Italian chef. After a lively warm-up by cookery duo The Main Ingredient, Gino D’Acampo took to the stage to serve up a tasty, traditional dish of linguine pesto genovese and upside-down orange cake, using the latest Zanussi appliances. He entertained the crowds with his wit and skill as he taught visitors the tricks of the trade when it comes to cooking the perfect pasta dish. Three lucky, unsuspecting shoppers were also invited up on stage to become the celebrity chef’s sous for the day.

Following the cookery demonstrations, shoppers congregated at family-run electrical retailer Joe Graham & Son Ltd where the first fifty through the door picked up a signed copy of ‘Gino’s The Italian Escape’ cookery book. On top of the exclusive book signing, Joe Graham was delighted to offer 20% off all Zanussi appliances.

“It was great to see the store so packed. We’re used to a lot of customers but Saturday was by far our busiest day of the year,” said Joe Graham, owner and director of Joe Graham & Son Ltd. “We’d like to say a big thanks to Zanussi and Gino for popping in.” 

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