WRAP mobilises a ‘Resource Revolution’ with plan for future

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Waste & Resources Action Programme (WRAP) has unveiled its plan for the next five years which aims to create a revolution in the way that we use resources.

‘Resource Revolution: Creating the Future’ sets out how WRAP will work with businesses, governments and consumers to create the step change needed to meet the demands of the future generations, the charity says.

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Increased pressure on the world’s natural resources brought about by rising populations means a step change is required in the way we produce and consume products and services, WRAP believes. WRAP’s five year plan challenges the business as usual approach to consumption and encourages people to adopt the three ‘R’s of the future. This will mean: re-inventing how we design, produce and sell products; re-thinking how we use and consume products; and re-defining what is possible through re-use and recycling.

WRAP will be working in three priority areas where it can make the biggest impact – Food and Drink; Clothing and Textiles; and Electricals and Electronics, all of which are underpinned by resource management. These areas need to be tackled, as together, the collective impacts of these areas account for 25% of the UK’s carbon footprint; 80% of the UK’s water footprint; and 40% of UK household waste.

WRAP chief executive Dr Liz Goodwin said: “We have a clear five year plan, of where and why we need to take action to create a sustainable future. There is still much to do. WRAP will continue to operate in the way it always has – starting from the evidence and then working in collaboration, at the interface between business, governments and consumers to help facilitate and catalyse the change we require to bring about the resource revolution.”

Some electricals manufacturers are already on board with WRAP. Samsung sustainability affairs manager Kevin Considine commented: “We are delighted to be working with WRAP to develop resource efficient business models and believe innovation in technology has a significant role to play in delivering a more sustainable future.”

More information on WRAP’s five year plan can be found at: www.wrap.org.uk/creatingthefuture

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