Witt UK & Ireland launches retailer recruitment drive

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Danish brand Witt has launched a drive to sign up independent electrical retailers and kitchen specialists as part of its business growth strategy.

Witt Bo Simonsen (3)

In addition to the Witt range, in the UK the company distributes the iRobot range of intelligent products, which includes Roomba, the vacuum cleaner robot; and Scooba, the floor-washing robot.

Witt UK & Ireland market manager Bo Simonsen said that in the current economic climate, sales of premium domestic appliances are holding their own, with consumers opting to buy better products.

“I would encourage independent electrical retailers and kitchen specialists to look at their product mix – the premium major domestic appliance market is a good market to be in,” he commented. “Witt UK & Ireland is looking to grow and we are looking to recruit retailers across the country. It is important that retailers do not bury their head in the sand – there is money to be made in premium major domestic appliances.”

Bo continued: “For me, the key words are ‘innovation’ and ‘demonstration’. By demonstrating innovative features, independent electrical retailers and kitchen specialists have the ability to convince the consumer to purchase better suited products, that fit the need of their individual family. The key to that is about creating ‘theatre’ in your stores, which will help your sales. I’ve always been a great believer in the independent retail sector and I want to work with independents that are interested in selling, and demonstrating, products that are truly innovative.”

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