Whirlpool UK appoints national account controller

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Whirlpool UK Appliances Limited has promoted Christian Smith to national account controller, responsible for AO.com

Christian Smith joined the appliance manufacturer almost seven years ago and has held various sales roles within the company, Whirlpool says. Christian began his career with Whirlpool UK Appliances Limited responsible for the laundry category, and also held a role within the small domestic appliance team, responsible for the category’s approach to the UK market.

Christian Smith - Whirlpool UK Appliances LimitedPrevious to Whirlpool UK Appliances Limited, Christian developed Phillips as a consumer lifestyle brand across Europe as leading national accounts, was responsible for all UK independent retailers with LG Electronics and spent 10 years with Sharp Electronics as a regional sales manager

Christian has now spent three years working closely with AO.com as a national account manager where he has seen the scale of the business develop substantially, Whirlpool says, while the recent integration of Whirlpool Corporation and Indesit Company provides Christian with a ‘positive outlook to move forward with Whirlpool UK Appliances and AO.com’.

Christian commented: “I’m very pleased to announce my new position with Whirlpool UK Appliances Limited as national account controller for AO.com. This new role will allow me to continue to consolidate on our position as the global leading white goods manufacturer as well as focusing on ensuring our individual brands work in harmony going forward.”

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