Whirlpool UK Appliances invests in logistics operation

In Industry News On

Whirlpool UK has announced a ‘significant investment’ to expand the home-delivery service of its appliances directly to the consumer.

The company already runs a direct to consumer delivery operation, and the expansion will build on the service. Whirlpool UK now offers seven-day delivery of Hotpoint, Indesit and Whirlpool branded products, with next-day delivery available on orders made before 1800 hours.

Additionally, Whirlpool UK is now also offering installation of its built-in appliances, including the Hotpoint Class 9, Indesit Aria and the Whirlpool Fusion ranges.

Whirlpool UK Appliances Limited supply chain senior project manager Karen Slack said: “The major expansion of our logistics service enables further enhancement of the customer journey, offering a complete solution and service from the point of purchase through to the final installation. For retailers, this offers a considerable advantage, raising their game in the delivery and installation services available, while being able to compete in the ever-challenging white goods environment today.”

Whirlpool UK Appliances Ltd brand communications director Ian Moverly commented: “We understand that the purchasing journey of a major domestic appliance can be complex. We want our consumers to have a professional and seamless end-to-end experience. The final ten steps of the home delivery process is the most crucial in the whole journey of purchasing an appliance; our strategy has been to realign our home delivery service to offer a smooth experience to all of our customers.”

You may also read!

Hotpoint launches GentlePower washing machine

Hotpoint has launched a premium range of washing machines, which includes a 9kg, ‘A’ energy rated, GentlePower washing machine


Fisher & Paykel’s first induction hob with integrated ventilation

The newest addition to the Fisher & Paykel appliance range is the brand’s first induction hob with integrated ventilation.


Caple debuts its new induction downdraft extractor

Caple’s new induction downdraft extractor (DD810BK) features an integrated motor, which is located just below the hob. When using the


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY