Whirlpool UK Appliances Limited has appointed Hanifa Dungarwalla as digital marketing manager for the UK and Ireland.
In her new role, Hanifa will be responsible for the online presence of the Whirlpool, Hotpoint and Indesit brands, ensuring a strong user experience and maximising the brands overall key messages, the manufacturer says. Hanifa will also be responsible for managing the digital team, and working closely with the communications team in order to deliver the best overall consumer experience.
Hanifa commented: “I’m really excited about joining Whirlpool UK Appliances Limited. Although it is a completely new industry sector to me, I am very much looking forward to the challenge. I’m a highly motivated and results driven individual and I’d like to continue to grow the company’s online presence and ensure that consumers have strong online brand affinity. I think there is a great opportunity digitally for the business and I think my passion and drive for this technology will help to ensure we continue to drive forward.”