Whirlpool provides cooking appliances for Gordon Ramsay’s new cookery show

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Major home appliances manufacturer Whirlpool has provided six cooking appliances from its Fusion built-in collection to Gordon Ramsay’s brand new cookery show, Culinary Genius.

Each hour-long episode, hosted by Fern Britton, will see nine amateur cooks head into a wrestling ring-style studio to participate in a culinary battle. Each week, a different professional chef will preside over the kitchen, demonstrating with expertise two of the tasks for the competitors and the audience at home.

Whirlpool has provided the cookery show with three built-in single ovens, AKZM 6550/IXL (pictured), and three built-in 60 cm gas hobs, GMF 6422/IXL.

Phil Vickery, Rosemary Shrager and Jean-Christophe Novelli will join Gordon Ramsay in the new competitive cookery show. Gordon Ramsay will be first to take to the floor and the fiery foodie will be looking for speed, as well as accuracy, across three intense rounds.

Whirlpool brand communications director Ian Moverley commented: “Our premium range of Fusion built-in cooking appliances boast innovative technology and a valuable array of functions, as well as making style a statement in the kitchen. We are all incredibly interested in our homes and cooking today, and for our retailer partners this is a wonderful opportunity for them to gather and increase footfall through their stores.

“The rise and popularity of TV cookery programmes is tremendous at the moment and it is great to see the Whirlpool Fusion range put through its paces by such a well-known and professional chef.”

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