Whirlpool demonstrates its eco-credentials

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Showcasing the entire collection of its Green Generation appliances in London and imaginatively illustrating their ecological benefits, Whirlpool demonstrated its commitment to environmental protection.

Opening the presentation Silvia Del Vitto, european senior brand manager at Whirlpool, stressed that the company’s holistic environmental strategy takes into account the environmental impact of its products throughout all their lifecycle, from design to production, to their use by the consumers and final disposal.

Whirlpool environmental strategy leverages on two levels. The first is linked to how it designs, manufactures and disposes of its products, while the second level addresses the use phase during which approximately 90% of CO2 emissions occur. This is why Whirlpool continues improving its 6th Sense technology, now incorporated in 40% of its product ranges, which allows optimizing the use of resources and making significant water and energy savings.

“The next step for Whirlpool in this field will be building a kitchen eco-system in which all appliances work together and share resources. For example energy used for the refrigerator could be reused to heat the water in the dishwasher or water once used in the sink could be reused in the dishwasher,” said Ms Del Vitto to IER.

Whirlpool is already researching intelligent appliances which will be able to interact with the electricity grid and automatically adapt their energy consumption to energy demand patterns and peaks.

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