Whirlpool Corporation announces UK & Ireland integration

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Following the acquisition of Indesit Company Spa by the Whirlpool Corporation, the UK and Ireland organisational line-up for the new company has been finalised, and is now in operation from April 2015, Whirlpool has announced.

The UK and Ireland becomes the second largest revenue contributor of the Whirlpool Corporation, behind the North America region. Headed by general manager Maurizio Pettorino and a new management team, including commercial director James Goldsmith and marketing director Piero Pracchi, the combined headquarters will be based in Peterborough. Although the companies are combined, they will continue to execute their existing brand investments and plans independently throughout 2015, it has been confirmed.

Maurizio Pettorino (3)

Maurizio Pettorino (pictured) commented: “We’re at the very beginning of instigating the integration of the new company and the existing plans will remain intact for 2015. This is a tremendously exciting time, with a variety of complementary brands and products in our portfolio to service the UK and Ireland, generating many opportunities for all our trade partners and consumers alike.”

The acquisition has enabled access to over 70 manufacturing and technical research centres around the world. Since the announcement of the acquisition, the manufacturing plans have increased to over 900,000 large appliances to be made in the UK every year.

A range of new products are set to be introduced throughout the coming year from the brands in the portfolio including KitchenAid, Whirlpool, Hotpoint and Indesit.

Maurizio added: “The acquisition provides many opportunities together with a resilient and firm base for the future.  We will continue to pursue the generation of a new stronger organisation to support our business partners’ plans and total commitment to the consumer.

“It is imperative we demonstrate and maintain our speed of response to market needs, and innovate and generate market demand, and value creation, to satisfy our consumers and for the success of our trade partners.  We’re looking forward to continuing our success, with greater sustainability, strength and resource, creating a genuinely exciting and profitable future.”

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