Whirlpool has been awarded the honour of consumer Superbrands status for 2016, the company has announced.
The accolade is awarded to brands which, after scrutiny by an expert council and a nationally representative sample of 2,500 British consumers, are deemed to have the strongest consumer brand image in Britain.
According to Superbrands, every Superbrand has established the finest reputation in its field. It offers customers significant emotional and or tangible advantages over its competitors, which customers want and recognise. Each brand is voted on according to three criteria: quality, reliability and distinction.
Whirlpool senior brand manager Jennifer Spragg commented: “We are thrilled to be recognised by Superbrands. The acknowledgement offers formidable and significant advantages over our competitors, and adds demonstrable and sustainable value for our customers. It is a superb addition to our achievements and one of which we are genuinely proud.”
The 2016 Superbrands case study recognises Whirlpool’s investment in innovative technology, with its commitment to continuous investment in design, technology, manufacturing and the community at the heart of maintaining customer loyalty and retaining its position in such a competitive industry.