Whirlpool appoints new head of marketing

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Appliance manufacturer Whirlpool has announced the appointment of Juan Pillay (pictured) as head of marketing UK & Ireland.

Says Whirlpool, Juan has a wealth of experience in the white goods sector, having worked with various companies including Gaggenau, and has held several marketing positions with increasing responsibility at Whirlpool.

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Juan will report directly to managing director Darren Harrison, who comments: “We have a new organisational structure in the UK and Ireland, integrating and enlarging the sales and marketing teams in a much greater way, which has led to the promotion and an extension of responsibilities.  Juan now takes on full responsibility for all marketing activities in the UK and Ireland.  With his extensive marketing experience and knowledge of the Whirlpool brands and products he will be able to use this to drive initiatives and synergies. Juan is promoted at a very exciting time for the business and his role is pivotal and invaluable in taking the business forward.”

Juan adds: “This is a tremendous opportunity and at a time when the business has great potential.  Whirlpool is at the forefront of home appliance technology with product innovation the driving force to achieve long-term growth and profit. With the many new challenges ahead, new product development opportunities and innovations that address the consumers’ many changing needs, it is an exciting and rewarding time for the company.”

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