Whirlpool appeals to foodies with London pop-ups launch

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Locations across London are soon to be transformed into unique pop-up brunch clubs, as home appliance manufacturer Whirlpool is to continue its #WhirlpoolFoodies campaign, celebrating diverse cooking styles and tastes from around the world.

WhirlpoolFoodies Avocado Pop-UpCommencing on Sunday April 10 2016, Whirlpool is collaborating with ‘pop-up wizard’ Meredith O’Shaughnessy on a series of unconventional brunch clubs, with menus devised around one main ingredient, the first of which is based on the avocado. As well as the five course avocado tasting menu, guests will be welcomed with an avocado margarita on arrival and will be gifted with a grow-your-own avocado kit to take home.

With cooking demonstrations at Westfield Stratford City shopping centre, sponsoring the BBC Good Food Show Supertheatre, and supporting exclusive brunch clubs, the #WhirlpoolFoodies campaign aims to inspire everyone to experiment in the kitchen and fall in love with cooking again, Whirlpool says.

Whirlpool senior brand manager Jennifer Spragg said: “We are very much looking forward to the first avant-garde pop-up brunch club and trying out the unusual menu. Whirlpool hopes to influence the guests to expand their cooking horizons with an entertaining, memorable experience.”

Meredith O’Shaughnessy added: “The avocado is the coolest fruit in town right now for foodie lovers, so it seemed like a very obvious idea for us to create a pop-up which rejoices in the deep affection so many people have for them. I’m super excited to welcome our first guests and for them to sample the amazing food on offer.”

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