Which? Awards 2014 results announced

In Industry News On
which_markConsumer organisation Which? has announced its winners in a range of categories in its 2014 awards. Among the categories included were best home appliance brand, best audio-visual brand and best photography brand.

Bosch took home the best home appliance brand for the fourth year in a row, with Which? saying: “We look at performance across lots of products when judging this category, including washing machines, tumble dryers, fridge-freezers, dishwashers, cookers and ovens. Bosch, along with Miele, dominates this category with the most Best Buys currently being sold in UK shops – Bosch has 35 in total.”

It added: “It also has the highest number of Great Value and Energy Saver models compared with any other brand we’ve tested, which gives it the edge over its closest competitors.”

Also shortlisted in this category were AEG, Miele, Neff and Siemens.

Best audio-visual brand went to Samsung. Which? said: “Across the home entertainment categories it has the highest number of Best Buys and many more that are worth considering; almost 80% of its audio-visual products scored more than 60% in our testing. It gets impressive reliability and customer scores in all areas apart from PVRs.”

Which? noted: “It’s also outsmarting competitors with its latest innovations. Its One Connect box puts all the connections from your TV into a separate box, and its Evolution Kit, though not cheap, enables compatible sets to upgrade to the latest smart-TV interface.”

Also shortlisted in this category were LG, Panasonic and Sony.

Best photography brand went to Panasonic, with Which? adding: “It was a close-run fight with Canon, but Panasonic is our pick of the shots for the second year running. It is the best brand around for camera and camcorder reliability and, along with the other shortlisted companies, has top-notch customer scores. Reliability is particularly impressive – scoring 94% for cameras and 95% for camcorders.”

Also shortlisted were Canon, Nikon and Sony.

Which? tests over 2,500 products every year and gets customer feedback and ratings from thousands of end consumers.

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