Prima, the appliance brand exclusive to distributor PJH, has added a number of lifestyle and informative videos to its website, designed to engage with the consumer as well as ‘bring to life’ the many features and benefits of its product ranges.
As well as an introductory Home Page video, many of Prima’s product ranges including ovens, hobs and dishwashers are now augmented with many “how to” videos that explain the features of each appliance: from oven settings, cooking and pyrolytic functions through to the often overlooked details such as oven door glass removal or the how the oven rail stoppers work, all are designed to appeal to potential purchasers.
An increased number of printable data sheets and line drawings have also been added to the Prima Appliances website and provide specifications, such as dimensions, energy use and capacity where applicable. Together, the short videos and data sheets offer retailers an additional sales tool, allowing them to illustrate features, in a real-life setting, whilst also able to provide a take-away data sheet for customers to browse at home.
The Prima Appliance range is differentiated by its feature-packed offering at an extremely competitive price point. The concise new videos showcase these USP’s as well as promote their quality, style, and use, which cannot be typically conveyed through brochures or flat images alone.
Speaking about the new video content, Rob Brooks, Product Manager, Prima Appliances, Sinks and Taps, said: “With social media playing a large role in the customer decision-making process, having these short, succinct videos available will allow us to actively promote products and features through these channels. But they also provide a more immersive ‘shopping’ experience for those visiting the Prima website, which is important to potential consumers looking for appliances as well as helpful to stockists, wanting to showcase the Prima ranges.
“Importantly, and in-line with PJH’s strategy that ‘together we’re better™’, the Prima brand is protected online so that Prima stockists can make a protected margin.”
To support the Prima Appliance, Sink & Tap brand, PJH offers competitive display deals and promotions, as well as consumer brochure, POS and of course, the consumer website (www.prima-appliances.uk) with its new product videos and data sheets.
For examples of the videos, please see:
http://www.prima-appliances.uk/videos/prima-oven-door-glass-removal-PRSO106-PRSO108.mp4
http://www.prima-appliances.uk/videos/prima-wine-rack-PRRF900.mp4
http://www.prima-appliances.uk/videos/prima-dishwasher-filling-and-setting-PRDW204.mp4
