A recent survey, commissioned by Varta and carried out by OnePoll, revealed that almost a quarter of Brits have more than 10 electronic gadget chargers in their homes. The survey also discovered that almost three quarters of people find all these chargers lying around compromise home safety.
In this situation, UK consumer battery manufacturer Varta is advising retailers to rethink their power offering.
Vince Armitage, divisional vice president at Varta Consumer Batteries UK, comments: “There is a real opportunity for retailers to stock more innovative charging options to complement their existing battery category. With an ever-increasing range of smart phones, MP3 players, sat navs and other gadgets on the market, consumers are tearing their hair out about the staggering quantity of different chargers required.
“Products like the V-Man Home Docking Station, V-Man Portable Charger and Ready2Use rechargeable batteries – which can reduce these stress levels at affordable prices – are likely to fly off the shelves and maximise retailer profits.”
Armitage adds: “It is also worth considering placement of these products in store. Our survey found that one third of parents were concerned about their child chewing the end of a live, plugged-in charger cable. There’s a real opportunity here for retailers to drive sales to parents by positioning charging products alongside parenting items and relevant gadgets with simple PoS messaging about the safety elements.”
