V-ZUG sees success with dedicated in-store demos

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Swiss appliance manufacturer V-ZUG has seen success with demonstrations in kitchen showrooms, and more are set to be announced, the company has revealed.

Specialising in steam appliances, Z-ZUG has seen growth in its official ‘Zugorama’ sites across its network of V-ZUG ‘Centres of Excellence’.

These V-ZUG premium dealers provide an interactive home-cooking experience, using their kitchen showrooms as the V-ZUG UK Gourmet Academy, the company explains. Brought to life with regular cooking demonstrations, master classes and in some cases in-house chefs, each ‘Zugorama’ is designed with a quality consumer experience in mind, ready to captivate each and every potential customer instore, V-ZUG says.

V-ZUG UK and Ireland sales director Rhys Evans commented: “I believe our retail growth and increased consumer awareness has stemmed from V-ZUG’s technologically advanced designs and premium Swiss quality. Consequently, more national showrooms will be unveiled soon.”

V-ZUG currently has Gourmet Academy premium partners with regular live and interactive product demonstrations at BMF Creative Interiors in Leeds; Bower Willis Designs in Shipston on Stour; B&H Kitchens in London; BK Nolte Contracts in London and Wrexham; Concept One in Hertfordshire, Cucucine Homes & Kitchens in Oxfordshire; Clearly Interiors in Lancashire; Day True in London; Eggersmann Design in London; Freestyle Kitchens in West Sussex; Finewood Interiors in Surrey; Gemini Design in London; In House in County Dublin; Interiors 13 in West Yorkshire; Kitchens International in Aberdeen; Kitchen Matters in Milton Keynes; La Galerie in Warwickshire; Schwarz Kitchens in Brighton; Taylorscot in South Yorkshire; and Verdi Kitchens in Tooting and Banstead in Surrey.

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