UK Warranty launches revamped warranty offer for independents

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UK Warranty has unveiled its revamped Safeguard product, an ‘off the shelf’ warranty solution designed specifically for independent retailers.

Safeguard has been an established warranty brand for over eight years, providing independent retailers with a post-sale repair and cover service without having to sign up to minimum volume deals typically required for white-labelled warranty offerings, UK Warranty says. The rise in appetite and awareness of warranty products has resulted in Safeguard facing some intense competition over the past three years, the company adds.

Neil Martin in front of new officesUK Warranty managing director Neil Martin said: “The new product offers retailers more flexibility than ever before. We have overhauled our sales portal meaning it is even easier for retailers to register sales and download and dispatch policy documentation. The portal also provides more visibility over the repair and returns process, allowing retailers to book service calls or repair the appliance themselves and claim their rebate.”

Neil noted that retailers will have the choice between Safeguard, Safeguard Plus, which includes Accidental Damage, and Safeguard Replacement Cover for Small Domestic Appliances. There is also the option to add Accidental Damage on a net-rated basis, ensuring retailers can control their own selling price, he added.

Retailers have the option to supply replacements, conduct their own repairs, and keep customers at the heart of their business to ensure loyalty.

Neil continued: “We want to ensure retailers are given the option to use warranties to benefit their business, be this as a promotional tool, after sales customer proposition or as an additional revenue stream. Our new retailer portal gives sellers the opportunity to conduct end of guarantee promotional activity as well as providing excellent value for money. We have benchmarked Safeguard against a number of leading brands and concluded that Safeguard offers retailers the best net-rates currently available in the market at this time.”

UK Warranty has also revealed plans to launch a 12 month Direct Debit facility in the immediate future, having signposted late summer as the proposed launch date.

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