Online electrical retailer ao.com has branched out of its traditional heartland of domestic appliances to launch a TV and AV accessories proposition.
Commencing today, ao.com will expand its category offer to include televisions and related accessories. The move comes at a predicted bumper period for TV retailing, with many consumers expected to bring TV upgrades forward to purchase sets that offer bigger screens and higher definition picture quality for viewing this year’s FIFA World Cup on.
Ao.com’s move into the market aims to break new ground in the way brown goods are retailed online. CEO and founder of ao.com John Roberts comments: “Having studied how TVs are retailed online we found a market that was tired, static and really not meeting the needs of the consumer. Current online offers are overcomplicated, too jargon heavy and populated with huge ranges that are hard to distinguish.”
He added: “Our TV proposition is not only refreshing for the consumer but it’s also revolutionary in the market. It is set to shake up the category by delivering a simplified shopping experience that gives the consumer all the information they require to make an informed TV purchasing decision, all in one place.”
The etailer will be offering products from manufacturers including Samsung, LG, Sony and Panasonic, as well as Philips, Toshiba and Hi Sense. The accessories range will feature SKUs from brands including Peerless, Panasonic, Samsung, LG, Sony and Toshiba.
On top of the segmented product offer, best price promise and media content, the brand is offering two types of installation (stand mounted or wall mounted) with its same day and free next day delivery offer.
John Roberts adds: “Our TV proposition is second to none. We’ve demystified the jargon, provided greater explanation of the technologies, curated a reasonable sized range of quality brands with no own branded products, focused on benefits rather than features in our merchandising and are offering the opportunity to have products installed at point of delivery.”
“Right now there’s no other retailer, online or on the high street, that can touch the level of service and insight for TV that we have launched today,” he says.
The brand will be supporting the launch of TVs with a dedicated football themed ad, which sees character Barry Catchpole testing out ao.com’s range ahead of a summer of football.