A new TV campaign is set to be launched for the new Tefal OptiGrill this month. Running from April 3-29, Tefal have ensured that OptiGrill TV exposure is amplified during Easter and in the run up to the May bank holiday as well.
The campaign is intended to demonstrate the Tefal OptiGrill’s capability to deliver ‘superb grilling results while looking great on the kitchen work top’.
The campaign will run nationally and will be broadcast on a wide range of TV channels including ITV1, C4, Five and Daybreak.
Groupe SEB marketing manager Dominik Pytel said: “The Tefal OptiGrill is the world’s first appliance to automatically measure the thickness of the meat and adjust cooking time to suit. Its patent pending technology even detects how many items are on the grill and adapts the temperature and grilling cycle accordingly. It really is like having professional grill chef at home.”
Retailers can maximise the benefits of this TV campaign by utilising a range of specially designed POSM to maximise sales at point of purchase.
Last week the Tefal OptiGrill was announced as the winner of the small electricals category at The Housewares Innovation Awards 2014, organised by IER Magazine’s sister title Housewares Magazine.
