trade update…

In Industry News On

BBG has received the Worldwide Distributor of the Year award 2006/2007 from Profigold in recognition of all the support that BBG has put into the Profigold brand within the CE channel.

A £10 million advertising campaign promoting Electrolux and its sister brands AEG-Electrolux and Zanussi-Electrolux via TV, press and online media will run in the summer and autumn. It will promote the new Global Design Range in both the kitchen and the laundry room.
Indesit has begun a £2 million media campaign featuring the Moon washing machine which will run until the end of 2007. With a ‘future friendly’ theme, the campaign will include TV advertising, PR, outdoor, press, online and in-store activity together with cinema advertising with the film Ocean’s 13.

JVC parent company Matsushita is planning to sell all or a large part of its stake in the loss-making JVC. An audio manufacturer Kenwood Corporation is considered as a main bidder for the company, according to the latest market reports.

Maytag UK, has announced its summer sale. Between 1st July and 30th September, Maytag is significantly reducing the price of its three leading refrigeration models, the ZigZag, the Trilogy and the SOV225GB.

Miele, which celebrates its 80th anniversary of manufacturing vacuum cleaners, will come back to the small screen in August with a new TV ad featuring the Miele Cat & Dog S5 vacuum cleaner with utilises the Which? magazine ‘Best Buy’ logo.

Siemens has launched a multimedia cooling promotion, running until 15 September, which offers cost savings of up to £170 to consumers buying any Siemens A+ rated fridge freezer. The exact amount is calculated by the cost per year at the national average of 10p per kW, and then multiplied by either 2, 3 or 5 years, according to the model purchased.

Rory Stear, founder of Freeplay Energy Group, the leading brand of renewable energy products, was selected as one of three entrepreneurs to be featured on Principal Voices, a CNN International documentary project produced in association with Time and Fortune magazines.

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