trade update…

In Industry News On

Alphason Designs Ltd has decided to offer a lifetime guarantee on all its products. Already offering a 3-year warranty, Alphason is further strengthening customer confidence in its products, which are independently tested by FIRA and conforms to all European standards.
Electrolux is promoting its Brita fridge freezers with 12 months free filters offer. The company will supply eye catching PoS material to retailers willing to promote the company’s special offer.

In the run-up to the Christmas season, Fisher & Paykel Appliances will be offering consumers a free luxury case of wine with any single, double or undercounter oven or 1200mm range cooker purchased between 1 October and 31 December 2007.

Hitachi have appointed BRIDISCO, the UK’s largest independent electrical distributor, to sell Hitachi flat panel TVs.

Ivy Energy Saving, a provider of energy-efficient products, has appointed Tango Group as UK distributor of Standby Buster.

Maytag UK has reintroduced the Capital Bonds incentive promotion. Retailers will be able to earn up to £65 on selected Admiral and Maytag refrigeration models, from October through to the 31 December.

The PURE EVOKE-1 Marshall Edition radio has won ‘Best Retro Product’ in the 2007 T3 magazine awards. This recognition came at a time when PURE has been running – the charity auction of rock star-signed Marshall edition radios.

From October 2007, all SEBO domestic vacuum cleaners will come with an enhanced five-year parts and labour guarantee.

Stoves has been awarded Cooker of the Year for its Richmond 900DF at the prestigious 2007 CORGI awards.

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