trade update…

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Amana, the premium brand of American refrigeration, is offering a free five-year warranty on all its refrigerator models until 31 December 2007.
Glen Dimplex Home Appliances (GDHA) has won the Domestic & General’s prestigious Total Excellence and Quality Award (TEQ) for the third time in a row.

Gorenje has launched a small collection of appliances in matt black with aluminium handles, including ovens, a washing machine and a two-door retro fridge freezer. The company plans to offer this collection exclusively to independent dealers.

For the first time, Indesit brand has achieved a 10% share of the total UK appliance market (Source: Gfk July 2007).

Samsung has topped the UK market share charts for both its PDP and LCD television ranges, according to GfK data. In August 2007, Samsung secured the number one position with 32% market share in PDP sales and 20% for LCD TVs.

Until 31 December 2007, Siemens is giving away cash incentives to its independent dealers for selling its built-in appliances. Using the ‘Purecard’ system, retailers are able to accrue points which are credited as ‘cash’ to the ‘Purecard’ personal credit card that can be redeemed from a variety of high street stores’ online sites.

Also Siemens has extended its free five-year guarantee until 31 January 2008 on selected freestanding washing machines, tumble dryers, dishwashers, fridges and freezers.

Toshiba is rolling out a new advertising campaign in the UK to promote the launch of new products across different divisions of the company – a first for the organisation within Europe.

Valor Fires is fuelling consumer interest in its new Dimension fire, billed as the most innovative fire in the last 40 years, with a national press and TV advertising campaign.

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