trade update…

Alphason Designs has re-launched its newly redesigned website which has increased functionality, including a section helping consumers to find their nearest Alphason stockist.
Britannia, the range cooker specialists, have teamed up with the Meluki Cookery School to offer a series of retailer training courses in Beaconsfield, Buckinghamshire.
D.A.D of Gloucester has become a distributor of Sharp products, including LCD televisions, iPod docking stations, microwave ovens, audio systems and digital television recorders.
The Power of Red vacuum cleaner by Electrolux and Kenwood’s new kMix stand mixer have been awarded the prestigious Good Housekeeping Institute’s (GHI) accreditation for 2008.
Gorenje has announced that its year-on-year UK sales have increased by more than 36%, making the company one of Britain’s fastest-growing domestic appliance brands. The company attributes this growth to the cutting-edge style of its products, their quality and the free five-year parts and labour guarantee.
In an independent-exclusive promotion, ROBERTS is offering a free clock radio (model CR9971) with each sale of the Revival DAB to encourage further sales of this model. The promotion will run to the end of March.
Samsung Electronics  has launched SamsungRefresh.com, a training website for retailers and its trade partners to refresh their knowledge on the features and technologies used in the latest Samsung products.
Siemens has introduced its first interactive brochure for built-in appliances which is available in a DVD format. It allows the customers to turn over pages and highlight product areas of specific interest with a click of the mouse.