trade update…

In Industry News On

BISSELL’s AromaPro upright deep cleaner has been awarded a Which? Magazine Best Buy title in the publication’s recent carpet cleaner test. BISSELL’s appliance was commended for its “helpful features that make carpet cleaning a breeze”, such as built-in heater and handheld power brush.
Each of the four BSH brands, Bosch, Siemens, Neff and Gaggenau, has received a direct service line for booking an engineer’s visit to a customer’s home and product advice (pre and post sales).  There is also a new number for spare parts ordering. 
Ewbank’s Raycop Anti-Bacterial Vacuum is to be featured in TV advertising in March 2009. The advertisements, to be featured on key satellite channels such as More4, UKTV Gold, UKTV Style, Discovery Home and Health and Richard & Judy’s new station, Watch TV, will educate consumers about the benefits of deep cleaning their beds, mattresses, cots and soft furnishings.
Hitachi is to offer a FREE tuner box with the purchase of its Ultra Thin HD LCD models (screen sizes 32in, 37in and 42in) to boost awareness and additional sales in the build-up to Christmas and the New Year. The promotion will continue into 2009.
Leisure’s 900mm cooker model, the Range 90, has been given the stamp of approval by the Good Housekeeping Institute (GHI) who has officially named it one of its accredited products for 2008.
Liebherr, has released the details of a promotion to encourage sales of its ‘NoFrost’ freezers. Running until 31 December 2008, Liebherr will be rewarding all consumers who purchase a ‘NoFrost’ freezer with a £20 supermarket voucher redeemable in any leading supermarket chain.
PURE radios have won in three categories in the 2008 What Hi-Fi? Sound and Vision Awards.  EVOKE Flow was voted  the overall radio category winner: ‘Radio Product of the Year 2008′ and it was awarded ‘Best Portable Radio over £100′ title, ONE Elite won ‘Best Portable Radio £50-£100′ and ONE Mini took the prize for ‘Best Portable Radio under £50′.

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