trade update…

In Industry News On

BSH Customer Service has launched a cash back scheme for customers owning its appliances which are deemed to be ‘beyond economical repair’ by one of the company’s engineers. It entitles customers to a 50% refund on the engineer call out fee for the repair, if they replace their existing Bosch, Siemens or Neff appliance with a new BSH model.

Electrolux has once again been included in the prestigious Dow Jones Sustainability World Index (DJSWI). The DJSWI includes the 10% best-in-class economic, environmental and social performers of the world’s 2,500 largest companies. The new Hoover Aristocrat range of appliances, which includes three washing machines, a washer dryer and a dryer, and is available exclusively through CIH members, will carry a three year warranty as standard. Hoover plans to extend the range to a full white goods offering in the future.

George Clooney, will once again grace billboards and lifestyle magazines across the UK, Europe, the Middle East, South America and Asia as part of a new advertising campaign from Nespresso.

Philips has acquired Saeco International, a leading producer of espresso coffee machines. This acquisition included Saeco’s existing 60% stake in Gaggia, a brand specializing in professional and domestic espresso machines.

Samsung has raised $2 million through its Breast Cancer Charity initiatives across Europe this year, and during the celebratory Pink Ribbon High Tea at Westfields in London the company presented a cheque for $2 million to ambassadors from Breast Cancer Charities.

Siemens is promoting its two most energy efficient freestanding condenser tumble dryers (WT46W560B and WT46W56CGB) with dedicated new point of sale material. The PoS material outlines the financial cost savings in terms of energy bills over a 5-year period, with the headline: ‘Save £386 in 5 years on energy bills with a Siemens tumble dryer’.

Vogel’s, the European specialist in mounting TV solutions, has launched its new brand, Physix, targeted at first-time wall mount buyers.

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