Tower, the small domestic appliances and housewares brand, is to launch its biggest multichannel marketing campaign to-date to promote the Xpress Pro Combo 10-in-1 Air Fryer Oven.
The 10-in-1 Air Fryer offers a range of functions to cook delectable dishes to perfection, with a pizza, chargrill, kebab, air fryer, toast, bake, dehydrate, grill and roast setting all available at the press of a button.
An exclusive printed recipe book and oven mitt accessories come bundled in the box to create the brand’s most comprehensive air fryer offering to date.
Rod Burrows, Tower’s marketing director, said: “Our investment in the Tower brand over the last five years has been substantial and this continues into our latest and largest marketing campaign. Our campaign creative shows just how versatile our Air Fryers Ovens can be and will help to increase brand awareness with consumers.
“We’re thrilled that it will first be screened during the adverts of Coronation Street on live television.”
The campaign is set to come to life on Thursday, December 2, and will present the benefits of a hearty Christmas dinner cooked conveniently and healthier. Running straight through into the New Year, the January campaign aims to target consumers who are looking to succeed at their healthy New Year resolutions by only cooking meals with a spoonful of oil.