TomTom has announced a major advertising campaign supporting its consumer business; TomTom Sports: Get Going.
The campaign reinforces TomTom’s commitment to continue to launch sports wearables that inspire people to move, the company says. Created in partnership with Amsterdam-based agency Pool Worldwide, the campaign spans global markets with television, cinema, print, digital and out of home ad placements.
TomTom Consumer co-founder and managing director Corinne Vigreux commented: “Since 2011 we’ve set out to create sports products that inspire people to move by taking away barriers and celebrating achievements. We were the first to integrate an optical heart-rate monitor into a GPS running watch and by integrating a music player we empowered people to leave increasingly larger and heavier phones at home.
“We have recently launched the world’s first fitness tracker that combines body composition analysis with steps, sleep and all day heart-rate tracking, right from the wrist – answering the age-old question, ‘Is what I’m doing, doing anything for me?’ Today we’re incredibly proud to launch the Get Going campaign to further strengthen the TomTom Sports brand.”
TomTom Sports marketing vice-president Patrick Stal added: “This campaign marks a milestone for our brand. It showcases a TomTom Sports brand that caters to the needs of audiences ranging from those that are taking their first step down the road, to those that are stepping over the starting line of their first marathon.
“We are claiming a unique space in the world of sports. TomTom Sports is not here to shout at you to beat the impossible, be unstoppable, go harder, tougher, longer, deeper, rougher or sweatier. Let other sports brands do that. We want to help people where they need it most. Right at the beginning, where excuses often beat conviction. We want to be the brand that inspires people to Get Going and take that first step, no matter how big or small their effort might be, time and time again.”