The planning act

In Industry News On

The consumer and trade press are full of assessments of 2007 and predictions of tough times ahead. There is also plenty of advice on how to start doing things better or differently. Although many people detest New Year resolutions deriding their short term staying power, it is worth making an assessment of what went well – despite tough trading conditions – and what can be learnt from past mistakes. Like before major battles of ancient times – it could be crucial to review the weaponry at our disposal, their past effectiveness and the new ways of using them to the best advantage.
“Plans are useless. The act of planning is invaluable,” claimed Napoleon. The process of planning – retail strategies in your case – brings out many facts and forgotten experiences which are worth reviewing again. Involve your staff in this process; they constantly deal with the customers who often volunteer advice and make comparisons – even between different retail environments. You’ll be amazed what inputs this process may produce for your 2008 strategy.
I would also like to suggest an idea which may benefit the indies. It comes from Barry Street who in his Service Matters column (see page 42) suggests that the industry (maybe retra?) should start lobbying for UK or European legislation to ban from Britain rogue, ‘flash-in-a-pan’ manufacturers which flood the market with cheap  (and nasty) products without a proper back-up service – to the detriment of all parties involved. Please let me (or Barry) know your views on this.
Anna Ryland, Editor
aryland@datateam.co.uk

You may also read!

Whirlpool UK Appliances expands global STEM tournament to Bristol primary schools

Whirlpool UK Appliances, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, is launching a new fully-funded Institution of

Read More...

Pre-orders open in Europe for Sony LED TV with cognitive intelligence

Sony said that pre-orders have started for its BRAVIA XR X90J Full Array LED TV, which it said delivers

Read More...

Customers urged to play their part for safe reopening

Thousands of retailers will be welcoming back customers from today as ‘non-essential’ retail begins to reopen. Retailers have spent hundreds

Read More...

Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open