YOU may have guessed that this column is not going to be about the unusually wet summer which has brought disastrous floods in many areas. I would like to comment again about the green issues which ooze from almost every pore of the electrical industry.
First, at the Which? Awards, Richard Lambert, director general of the CBI, set the consumer watchdog a new green challenge – to incentivise the producers – with stick and carrot – to help consumers make sustainable choices. Then the EST published its latest report The Ampere Strikes Back which revealed the energy burden of the new electronics products. It presented staggering facts, such as that flat panel TVs, to which every household aspires, can use up to three times more electricity than the traditional CRTs.
Almost in response to this, Intellect is now calling the industry to help it explore how the technology sector can bring about a low carbon economy. At the same time the Government, working with The Carbon Trust, has promised to put carbon footprint labels on many consumer products. Meanwhile, Tefal has just launched a Quick-Cup kettle which offers huge energy savings as it only boils as much water as it is needed. Apparently, an average kettle uses the same amount of energy to boil one litre of water as it takes to run a fridge for eight hours!
Where do you stand on this as an electrical retailer? The answer may not be as simple as the choice between energy gobbling flat panels and energysaving kettles. Probably the good place to start would be to give customers all the facts. As the old saying goes – the truth may set them free – to make the right choices.
Anna Ryland, Editor