Electrolux Design Lab 2013 calls on design students worldwide to compete for a six-month paid internship and 5,000 Euros by submitting ideas for design solutions tackling the challenges of urban life. This year’s theme, Inspired Urban Living, has been influenced by the growth of ‘urbanisation’, where space is becoming limited as an increasing number of the population move from living in open rural locations into densely populated cities. The competition entries are to answer the question: what role can design play to ensure that we are prepared and equipped for this social change?
For the first time the Design Lab is offering the applicants three focus areas to choose from within the theme of ‘urbanisation’: social cooking, natural air and effortless cleaning. In 2013, the brief goes beyond the traditional ‘industrial design’ category and includes consumables and services.
“For us at Electrolux it is important to view design from a broad perspective; all design solutions that enhance the lifestyles and living environments of our consumers are relevant for us to explore,” commented Electrolux chief design officer, Stefano Marzano.
