Following on from a major £700,000 TV campaign in Easter this year, Tefal is investing a further £1m behind its UK top selling kitchen appliance – The Tefal ActiFry range.
Running from November 2 to November 29 and using a 20 second and 10 second ad mix, the campaign will demonstrate how ActiFry is ‘the healthiest and most effective way of frying, allowing you to cook oil free chips from frozen’.
The ad will once again spotlight the latest member of its range – the ActiFry Express XL. This fryer will now cook over 1.5kg of fresh veggies, melt-in-the-mouth curries, chips and more. All this can be achieved using very little oil and within just 30 minutes – making the ActiFry Express XL the quickest low-fat fryer in Tefal’s range, the company adds.
The campaign will run nationally and will be broadcast on a wide range of TV channels including ITV1, Channel 4, Channel 5, Daybreak and ‘Multichannel’.
Groupe SEB marketing director Dominik Pytel said: “The Tefal ActiFry low-fat fryer range has not only totally rejuvenated a major market but has indeed created a new market category for healthy cooking with brilliant versatility. Retailers should maximise this TV campaign investment at point-of-purchase.”
