For the ninth year in succession, Tefal is again spending £1 million above-the-line to support its key ActiFry low-fat fryer range, the company has announced.
Running from March 24 until April 20 for four weeks, including the prime Easter sales period, and using a 20 second and 10 second ad mix, the campaign aims to demonstrate how ActiFry is the ‘healthiest and most effective way of frying’, allowing consumers to cook oil free chips from frozen. Or for consumers who prefer to use fresh potatoes, they can simply add one spoonful of oil for great tasting chips, with only 3% fat.
The ad will once again spotlight the 1.5kg capacity ActiFry Express XL.
The campaign will run nationally and will be broadcast on a wide range of TV channels including ITV1, Channel 4, Channel 5, Daybreak and ‘Multichannel’.
There will also be a fully integrated digital marketing programme running on Facebook, YouTube and Display to maximise the TV campaign’s sales effect, Tefal adds.
Groupe SEB marketing director Dominik Pytel commented: “The Tefal ActiFry low-fat fryer range has proved to be a major sales phenomenon and has created a new market category for healthy cooking with brilliant versatility. This ninth successive TV campaign provides retailers with an outstanding platform to maximise sales at point-of-purchase.”
