Tefal invests £1m on TV to promote ActiFry

In Industry News On

For the ninth year in succession, Tefal is again spending £1 million above-the-line to support its key ActiFry low-fat fryer range, the company has announced.

Running from March 24 until April 20 for four weeks, including the prime Easter sales period, and using a 20 second and 10 second ad mix, the campaign aims to demonstrate how ActiFry is the ‘healthiest and most effective way of frying’, allowing consumers to cook oil free chips from frozen. Or for consumers who prefer to use fresh potatoes, they can simply add one spoonful of oil for great tasting chips, with only 3% fat.

Tefal ActiFry TV CampaignThe ad will once again spotlight the 1.5kg capacity ActiFry Express XL.

The campaign will run nationally and will be broadcast on a wide range of TV channels including ITV1, Channel 4, Channel 5, Daybreak and ‘Multichannel’.

There will also be a fully integrated digital marketing programme running on Facebook, YouTube and Display to maximise the TV campaign’s sales effect, Tefal adds.

Groupe SEB marketing director Dominik Pytel commented: “The Tefal ActiFry low-fat fryer range has proved to be a major sales phenomenon and has created a new market category for healthy cooking with brilliant versatility. This ninth successive TV campaign provides retailers with an outstanding platform to maximise sales at point-of-purchase.”

You may also read!

Sirius has best year to-date, adds four new Approved Members to the group

Major buying group in the electrical appliance and kitchen retail industry, Sirius Buying Group, has announced its best year

Read More...

Panasonic and Domestic & General agree exclusive six year deal

Panasonic has partnered with the UK’s leading provider of appliance care, Domestic & General (D&G), as their exclusive after

Read More...

World’s first cognitive intelligence TV, Sony BRAVIA XR Master Series A90J, to go on sale in Europe in March

Sony has announced the European launch window for its innovative BRAVIA XR MASTER Series A90J 4K HDR OLED televisions.

Read More...

Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open