Swann Smart Index: demand for smart security is on the rise

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75% of UK consumers either own a smart home device or are considering a purchase, according to DIY security company Swann.

The new Swann Smart Index, which aims to map UK consumers’ changing opinions towards smart homes and security, also reveals that 72% of consumers believe smart home technology does or could improve their life.

Consumers say that the most desirable benefits of smart home technology are security and peace of mind (37%), followed by making life easier (32%) and saving energy (31%).

Smart home technology is clearly on the rise in the UK, with 33% of consumers now owning at least one smart home device.

Perhaps surprisingly, Belfast is the UK’s smartest city, with 77% planning a smart home purchase in the next six months. By comparison, 65% of Londoners are planning a similar purchase.

Those who already own smart home equipment spent an average of £156.45 per household in the past year, and a majority (62%) are considering a purchase in the next six months. Smart lighting (22%), smart thermostats (18%) and smart security equipment (17%) top consumers’ shopping lists. 13% are considering a smart video doorbell purchase.

Swann’s research shows that voice control is close to reaching ‘tipping point’ in the UK, with 49% of consumers having used voice control at home or on their phone.

17% of consumers own home security equipment, with 21% wanting smart security products to keep an eye on their pets – that’s more than double the amount of those who want smart cameras to keep tabs on their children.

Interestingly, consumers said they’d be most upset if sentimental items such as pictures and mementos were stolen from their home (26%). This dwarfs the amount of those who would be most upset if their car was stolen (6%) and suggests that savvy consumers should be investing in smart indoor security cameras from the likes of Swann.

Swann Europe vice president Paul Birch commented: “The smart home market is booming in the UK, with an ever-increasing number of homes incorporating smart technology such as smart lighting or smart security kits.

“The ability of these products to make life easier is a significant pull for consumers. However, we’ve found that above all else, people want smart products to keep their homes and families safe. That’s why we recently launched the first wired multi-camera CCTV kit to incorporate Google Assistant voice control, which allows users to use voice commands to see live video from home security cameras on their TV.”

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