This year’s Spring Fair saw the welcome return of Bluestem Group to the largest and longest running wholesale marketplace show. Their eye-catching stand showcased everything from coffee machines and blenders to pressure washers and vacuums, fridges and dishwashers to fans and heaters, under the Bluestem brands.
Bluestem Group is home to brands Igenix, Statesman, Ewbank and Ariete by De’Longhi Group. Under these exclusive brands Bluestem Group offer a wide range of more than 300 products in such categories as SDA, cooling, heating, cooking, refrigeration, laundry and home cleaning.
Established in 1988, Bluestem Group started life as a distributor of pre-packed electrical accessories and domestic appliances under the name Pik-a-Pak Electrical, before starting the launch and acquisition of their own brands in 2002. The dark blue of the Spring Fair stand celebrated the company rebrand from Pik-a-Pak to Bluestem Group, a move that occurred in late 2020.
Via Pik-a-Pak Distribution, Bluestem Group distribute many of the leading consumer brands including Dualit, Russell Hobbs, Panasonic, Black & Decker and Tefal.
‘Attendance at the Spring Fair has given Bluestem Group the opportunity to showcase its products and NPD roadmap in the competitive housewares sector with both existing customers and an abundance of potential new customers that we’d never usually cross paths with’ said Carole Anne, Sales Manager, Bluestem Group.
2022 is set to be a significant year for Bluestem Group who will be launching a record number of new products across its brands and celebrating the 20th anniversary of Igenix, the cooling, heating and SDA appliance brand.
