Sennheiser UK Ltd has announced the departure of Consumer Electronics division global product marketing manager Steve Dalton, following 11 years of service at the German audio specialist. Steve has decided to leave to develop his experience in new markets and a new environment.
He joined Sennheiser UK Ltd as a marketing research assistant and through various roles within the business has acquired a solid knowledge across online, direct and brand marketing, Sennheiser says. Over those 11 years, he has been a key person in developing and implementing the global and local marketing framework which has helped Sennheiser sustain and strengthen its position in the consumer retail market.
He has been recognised for driving the business‘ successful expansion in the consumer sector, with the launch of many products in the brand’s Select & Audiophile segment both in the UK and internationally, among them the MOMENTUM range, the URBANITE and the HD 630 VB headphones.
Over the past months, Steve has been heavily involved in the next set of products that will arrive in the market in the coming months. During his time he has also helped to mastermind award-winning projects such as Sennheiser’s Project Noise, Leaders Have Momentum campaign, British Music Experience sponsorship and the David Bowie is exhibition at The Victoria and Albert Museum.
Steve progressed to be the director of marketing in the UK, prior to his role in product marketing. He was directly responsible for building and developing a strong marketing team in the UK, as well as setting the foundations to establish the brand‘s presence in the Middle East region.
Director operations UK David Brinsden said: “Steve’s career has developed with the business and he has been instrumental in shaping the success of the consumer division both in the UK and globally. His contributions to Sennheiser Communications in Denmark earlier in his career and Professional Audio & Consumer in the UK & Middle East during his employment at Sennheiser have been invaluable. We wish Steve well in his future endeavours.“
Steve commented: “Working for Sennheiser has been the greatest privilege of my career. I am proud to have been at the roots of establishing the marketing framework in the UK which could not have been possible without the great support from the team that continues to shape the company’s vision for the future of audio.”
