Stellison’s first to experience Liebherr’s new concept

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Liebherr’s debut shop in shop concept has been implemented into Stellisons store based in Ipswich, Suffolk. Liebherr has created an interactive and dedicated space for consumers of the independent electric retailer to experience Liebherrs premium models in a move designed to bring a bit of theatre to their showroom and enables them to sell up products with aspirational must have features.

Mark Bristow, MD at Liebherr said: “Our shop in shop concept is lucrative to the retailer and the Liebherr brand. It sells added value and features and therefore drives up the independent retailers cash margin. For Liebherr, theres shared costs and promotion, whilst creating demand and a quicker route to market.

“As Liebherr continues to strengthen their brand presence in the UK and in continued support of their retailer network, the new branded shop in shop concept that will now be installed in selected UK retail showrooms.”

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