Stellison’s first to experience Liebherr’s new concept

In Industry News On

Liebherr’s debut shop in shop concept has been implemented into Stellisons store based in Ipswich, Suffolk. Liebherr has created an interactive and dedicated space for consumers of the independent electric retailer to experience Liebherrs premium models in a move designed to bring a bit of theatre to their showroom and enables them to sell up products with aspirational must have features.

Mark Bristow, MD at Liebherr said: “Our shop in shop concept is lucrative to the retailer and the Liebherr brand. It sells added value and features and therefore drives up the independent retailers cash margin. For Liebherr, theres shared costs and promotion, whilst creating demand and a quicker route to market.

“As Liebherr continues to strengthen their brand presence in the UK and in continued support of their retailer network, the new branded shop in shop concept that will now be installed in selected UK retail showrooms.”

You may also read!

Currys reports resilient performance “against a softer market”

In its trading update for the 10 weeks ended January 8, Currys said that like-for-like sales were up 4%,

Read More...

Electrical Safety First welcomes amendments to the Building Safety Bill

Amendments to introduce a five-yearly electrical safety checks for social tenants and leaseholders in High Rise Residential Buildings (HRRB),

Read More...

QED launches Connect AV cables and adapters

British audio specialists QED has introduced its new Connect range of AV cables and adapters, custom-designed to deliver the

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open