Special report: Belling launches a design collection

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Sebastian Conran has designed for Belling a collection of built-in cooking appliances with modern but timeless appeal. Anna Ryland reports

Belling has unveiled its first designer collection of built-in ovens, hobs and hoods in collaboration with Sebastian Conran. The collection is made in Britain and celebrates the best of British manufacturing and design. 

The Belling Design • Sebastian Conran collection includes two oven sizes (a 60cm single and a 90cm double ovens), a choice of gas or induction hobs and stylish hoods. The ovens, gas hobs and hoods all come in five colour-ways to create a co-ordinated look in the kitchen; Duck Egg Blue; Pastel Green; Icy Brook White; Anthracite and Aluminum.

Representative of the Sebastian Conran style, the collection features clean lines, classic colours and metallic accents to create a fresh and distinctive finish. The collection also includes design innovations; the hoods in the collection all feature a built-in utensil rail and the ovens have solid metal knobs, inspired by the switches on 1940s fighter planes. The ovens also feature an analogue clock with a programmable timer. 

The new product range includes the SCIH60 induction hob in a stunning anthracite finish. The collection also features two hood choices in 60cm and 90cm size options. The hoods are equipped with push button controls, LED lighting and three fan speeds.

The collection will first launch in John Lewis in April 2013 and will then be rolled out to independent electrical retailers.

Denver Hewlett, chief executive of Belling said: “It has been a real honour to work with such an iconic British designer as Sebastian and we are delighted with the results. This is our first designer-led collaboration and we feel we have created a striking and stylish collection for consumers who are looking for the functionality and reliability of a Belling oven, with the modern sophistication of a Conran design.”

Speaking exclusively to IER, Sebastian Conran, explained the thinking behind the collection. “I wanted to execute a collection with a classic timeless design.   

“We decided on analogue controls which, I believe, are much easier to understand and use for anyone without resorting to the instruction manual. I want my kitchen to look like a kitchen not like a spaceship. Cooking and eating are sensual, visceral activities and I wanted to create equipment that will not go out of date immediately. I didn’t wish to design ‘the latest cooker’ but one which would be timeless.

“We have chosen colours which are elegantly neutral so the appliances are able to fit within most kitchen environments and not dominate them.  

“The style of the collection is the 21st century soft minimalism. We wanted to design products that looked familiar rather than outlandish, beautiful without looking cute. We managed to incorporate a few features with a smile in mind, like the Union Jack on a grill pan. The finishes are fairly robust so the collection should be practical and easy to live with. The knobs are designed in a way that they are very easy to grip, also with wet and slippery hands.”


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