Sony recently launched a full range of 3D hardware and content in almost 600 retail outlets around the UK.
For the first time consumers have also been able to experience 3D gaming in the comfort of their own home. To support the arrival of 3D products on the market Sony is introducing a raft of 3D movies, games and videos to excite the customers about the new technology. Sony Computer Entertainment Europe is set to release four 3D stereoscopic titles through the PlayStation Network, available to download free when buying a Sony 3D TV. Sony Music is set to release a host of 3D content, to be shown at Sony Centres around the UK, including vintage and classic music videos remastered into 3D.
The range of Sony 3D products going on sale reinforces the company’s intention to make the technology accessible to all consumers. The latest technology will be included in all new BRAVIA 3D TVs. The complete range of Sony Blu-ray Home Cinema Systems this year is also ‘3D capable’. Sweep Panorama photographs on the NEX-5 and NEX-3 cameras can also be enjoyed in 3D on compatible BRAVIA 3D televisions. PS3 owners are able to upgrade their consoles to 3D with a firmware update. A further free update to make PS3s 3D Blu-ray disc compatible will be made available within 2010. 3D VAIO laptops are also due to launch in 2010.
Meanwhile industry experts, Future Source Consulting, predicts that UK consumers will fully embrace the new technnology over the next four years, with 40% of new TVs being 3D by 2014.
To support the adoption of 3D technology Sony will be recruiting up to 500 people to demonstrate it in major retail centres throughout the country.