Sony launches 4K TV advertising campaign in US

In Industry News On
- Updated

Sony has revealed it’s television advertising campaign in the US to sell the format of Ultra HD to the American general public.

The advertisement stars director, Garth Davis who not only acted in the spot, but was also behind the cameras, directing and collaborating with Academy Award®-Winning cinematographer Claudio Miranda.

In the spot, Garth is inspired by the sharper details and richer colors of the Ultra HD to create a film-inspired advertisement complete with fiery water and a spaceship . In Garth’s words, “we’re working at the highest end of both technology and creativity.”

The advert is shown below

You may also read!

Novy scoops two IF Design Awards

Novy’s Pureline PRO Intuitive Ceiling Hood and its Phantom 130cm Recirculation Island Hood have each been recognised with an


Immerse yourself in your sound with Sony’s new noise cancelling headphones

Sony has announced the newest edition of its award winning 1000X series – the WH-1000XM5 wireless, noise cancelling headphones. The


Digital radio listening reaches new record

Digital listening share has increased to a new record of 67.9%, up from 64.5% in Q4 2021, boosted by


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY