Sony launches 4K TV advertising campaign in US

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Sony has revealed it’s television advertising campaign in the US to sell the format of Ultra HD to the American general public.

The advertisement stars director, Garth Davis who not only acted in the spot, but was also behind the cameras, directing and collaborating with Academy Award®-Winning cinematographer Claudio Miranda.

In the spot, Garth is inspired by the sharper details and richer colors of the Ultra HD to create a film-inspired advertisement complete with fiery water and a spaceship . In Garth’s words, “we’re working at the highest end of both technology and creativity.”

The advert is shown below

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