Sony launches 4K ad campaign

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Sony has launched its latest TV advertising campaign, featuring the message ‘our most beautiful picture ever’ – to promote its range of BRAVIA 4K Ultra HD TVs from the X85 to the curved S90.

The ad sets out to capture the natural phenomenon and beauty of blown bubbles freezing as they hit icy temperatures. The film is set in the snowy forests near Whistler in Canada, and records the bubbles in 4K showing four times the detail of HD, so viewers can see the crystal-like structures of ice form in beautiful patterns across the surface of the bubbles before they shatter.

Sony 4K

Like snowflakes, no two bubbles – or the structures of ice they form as they freeze – are the same, so each is totally different to the one before. No special effects were added to the forming of the ice crystals, as the film was shot in real-life.

Director Leila de Blinkk commented: “We were blown away by the beauty of the intricate patterns that the freezing of the bubbles’ surface was creating at very low temperature. The feather, flower and star ice shapes were so delicate and mesmerising when they reflected light. To bring out all these details in 4K was to almost discover a new world that we didn’t suspect existed.”

Sony Europe head of marketing Gildas Pelliet added: “These new films from Sony follow a long line of iconic adverts for the brand. This time we wanted to create something beautiful that truly reflects the experience of watching a Sony 4K Ultra HD TV – being able to put these fleeting moments of natural beauty on film felt like a fitting successor to all we’ve done before.”

The ad launched on November 1 and will run till the end of December.

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