Sony joins industry effort to promote high resolution audio

In Industry News On

Sony announced yesterday a new initiative that aims to provide music enthusiasts with a better way to experience their audio.

The initiative includes a new line of Sony products that make high-resolution audio more accessible not just at the top end but to include the mass audience, which historically has been key to audio technology successes. In addition there is the focus to not compromise on the important factors of convenience or quality as Sony seeks to offer music to consumers as the artists intended.

To support this, selected Sony products will come with pre-installed high-resolution tracks from Universal Music Group, Warner Music Group and Sony Music Entertainment.

Sony’s new high-resolution audio initiative was conceived to ensure that in addition to greater convenience, the latest generation of music enthusiasts will have the opportunity to enjoy digital downloads with the type of sound quality that’s been available historically on LPs and CDs.

Although Consumer Electronics Association research indicated more than 60 percent of respondents expect to to pay a premium for higher quality audio content, the price anticipated to be available to consumers will not actually be too dissimilar to that of a hard copy CD.

John Anderson, Vice President of Home Entertainment & Sound for Sony Europe commented: “It’s been more than a decade since the first MP3 digital downloads and music players were introduced to the public. Now is the time to offer high-resolution audio products that bring music enthusiasts closer to their favourite recordings, and allow them to experience those recordings the way the artists, producers and engineers originally intended.”

You may also read!

Indesit updates Turn&Go recipe app

To support busy families in the kitchen, Indesit has updated its exclusive Turn&Go recipe app. The app now features


Whirlpool UK Appliances Limited wins CIH ‘Supporter of the independents’ Award

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has won the much-coveted Combined Independent


PIEGA delivers Swiss Ace

Leading Swiss loudspeaker manufacturer, PIEGA, has launched the Ace series - an affordable, elegant speaker collection featuring PIEGA’s signature


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY