Sony joins industry effort to promote high resolution audio

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Sony announced yesterday a new initiative that aims to provide music enthusiasts with a better way to experience their audio.

The initiative includes a new line of Sony products that make high-resolution audio more accessible not just at the top end but to include the mass audience, which historically has been key to audio technology successes. In addition there is the focus to not compromise on the important factors of convenience or quality as Sony seeks to offer music to consumers as the artists intended.

To support this, selected Sony products will come with pre-installed high-resolution tracks from Universal Music Group, Warner Music Group and Sony Music Entertainment.

Sony’s new high-resolution audio initiative was conceived to ensure that in addition to greater convenience, the latest generation of music enthusiasts will have the opportunity to enjoy digital downloads with the type of sound quality that’s been available historically on LPs and CDs.

Although Consumer Electronics Association research indicated more than 60 percent of respondents expect to to pay a premium for higher quality audio content, the price anticipated to be available to consumers will not actually be too dissimilar to that of a hard copy CD.

John Anderson, Vice President of Home Entertainment & Sound for Sony Europe commented: “It’s been more than a decade since the first MP3 digital downloads and music players were introduced to the public. Now is the time to offer high-resolution audio products that bring music enthusiasts closer to their favourite recordings, and allow them to experience those recordings the way the artists, producers and engineers originally intended.”

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