Sony has announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED, MASTER Series A95K, MASTER Series A90K and A80K 4K OLED, and X90K 4K LED.
Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls Sony’s latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness.
The Cognitive Processor XR also powers Sony’s A95K’s new OLED panel with XR Triluminos Max, which delivers the company’s widest colour palette and reproduces naturally beautiful shades and hues.
With millions of individual, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.
The line-up also includes new features that customise and enhance at-home entertainment. Together with Netflix, Sony has released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions.
This year, Sony has also introduced a newly developed camera device, BRAVIA CAM, which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat and many other fun experiences.