Smeg unveils new display in Harrods

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Italian appliance brand Smeg has announced that its products are now available in one of London’s most iconic stores; Harrods.

Customers will now be able to explore key products from across the range, including from Smeg’s collaboration with Dolce&Gabbana, a collection of exclusive, hand painted fridges.

More than 70 products are on display, Smeg notes, ranging from a wide selection built-in ovens and freestanding cookers, including the brand’s Dolce Stil Novo collection and range cooker launch Portofino. Consumers will also be able to purchase products from Smeg’s growing SDA family, which now comprises coffee machines, citrus and slow juicers, kettles, toasters, blenders and stand mixers.

The announcement comes as Smeg reveals its support of Harrods’ “Art Partners” campaign. As part of the month-long art campaign, which begins on April 10, a special Smeg and Dolce&Gabbana gallery-like window display will go live on Harrods’ Brompton Road store, as well as further displays on show in Harrods Cookshop – denoting a first public appearance in the UK. The launch coincides with a digital video takeover on the store’s central escalator screen and a private Harrods VIP event hosted at the Institute of Contemporary Arts.

Smeg adds that a team of trained and experienced staff will be on hand to discuss the range with prospective customers. The coming together of the two brands in the heart of Knightsbridge comes at an exciting time for both Harrods and Smeg; while Harrods has announced plans to invest in its home and interiors departments, the family-run appliance manufacturer will also be unveiling its first ever retail store on Regent Street St James’s, later in 2017.

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