Smeg unveils commemorative window display

In Industry News On

The Royal British Legion is marking the centenary of the end of World War One, with Remembrance Sunday on November 11.

Joining The Royal British Legion’s 2018 Poppy Appeal, Italian appliance brand Smeg has created a commemorative display in the window of its flagship London store on Regent Street, St James’s.

Smeg’s display features specially-made Poppies surrounding a dedicatory FAB28 Fridge, which has been decorated with the Royal British Legion’s logo and campaign message. A mark of remembrance for shoppers and passers-by, the display is situated close by to where the National Service of Remembrance is held.

Smeg will donate a percentage of its in-store sales to the Royal British Legion, who provide lifelong support for members of the Royal Navy, British Army, Royal Air Force and veterans all year round, campaigning to improve their lives and also remember those whose lives were lost at war.

Smeg head of marketing John Davies said: “We are so proud to officially be supporting The Royal British Legion this year and helping in their campaign to thank the hundreds of thousands of men, women, families and servicemen who dedicated and sacrificed their lives in the First World War.

“It’s incredibly important to look back, remember and pay our respects for the fallen. We hope we can continue to do our part to help raise further funds The Royal British Legion campaign in the future.”

You may also read!

Haier partners with Bloom & Wild, the flower specialists, on a “beautiful” product promotion

Haier, the world’s number one brand in major appliances, has announced a new promotion in partnership with Bloom &


Fresh for 2021: Beko revamps UK website

The UK’s number one bestselling large home appliance brand Beko, has unveiled a refreshed version of its UK website


Multi-brand TV manufacturer Vestel brings Twitch to smart TVs across Europe

Multi-brand TV manufacturer, Vestel, has announced the launch of a new app collaboration that is set to bring the


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY