Smeg UK has announced the addition of Matt Balm as Southern sales manager to its growing team.
Smeg says that Matt’s experience will aid him in developing new and existing business, and oversee the Southern regional sales operation within the retail channel of the business. He will also be responsible for Smeg UK’s ongoing relationship with the CIH/Euronics buying group.
He joins from Britannia Range Cooking and previously worked for De Dietrich and Liebherr, where he held a number of area manager positions.
Smeg retail channel director Paul Barker commented: “Matt brings with him a wealth of industry and independent channel experience, which will be a real asset to the team.
“We have exciting growth plans in place with a number of exciting new products coming to the market and Matt will play a key part in driving their sales.”