Smeg UK goes the extra mile for children’s charity Action Medical Research

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Staff at Smeg UK are leading the pack for children’s charity Action Medical Research when it comes to fundraising after heading to Italy last month for a bespoke 300-mile bike ride.

After a team undertook Action’s London to Paris ride in 2014, this year the Abingdon-based appliance supplier took its support up a gear with a challenging tour created by Action’s cycling experts between the mountains of Northern Italy.


The ride, which saw 35 cyclists, including Smeg customers and employees, covering roads from Venice to Milan from June 24 to 28, has put Smeg UK on course to beat last year’s fundraising total of £30,000.

Action Medical Research challenge events manager Oly Watts said: “Everyone had a great time and put so much energy into the Italian adventure. We’re very grateful for the efforts of everyone who took part, as well as all those who have sponsored them – the money will go a long way towards our work funding medical research into conditions affecting babies and children.

“This was the first time we created a bespoke ride for a company which is supporting us so we’d love to hear from other energetic firms who are keen to get on their bikes and ride for a reason.”

Action Medical Research has been funding medical breakthroughs since it began in 1952. The charity is currently supporting work around childhood cancer, Down syndrome, epilepsy, and cystic fibrosis, as well as some rare and distressing conditions that severely affect children.

Smeg UK managing director Mike Giddings commented: “At Smeg UK we’re committed to the communities in which we serve, particularly in the charity arena. Nationally, we work hard in support of Action Medical Research, fundraising right the way across our business. To date we’ve raised a fantastic £45,000, from marathons to bake sales, office walks to Paddington Bear promotions, quiz nights to Come Dine With Me events.

“Last year Team Smeg took on the formidable London to Paris cycle challenge and this year we set our sights even higher with a team of 35 embarking on a 300-mile cycle ride. Above all we’re determined to make a real difference in funding medical research into children’s illnesses to ensure that the final total at the end of the 2015 is something truly special.”

Smeg UK has also donated a number of fantastic prizes for a raffle in aid of Action Medical Research. Tickets are £1 for the draw to win a 50s Style Smeg UK mixer, kettle and toaster in one of seven colours; the raffle closes on September 30 2015 and the winner will be drawn on October 1 2015.

To support Smeg UK’s fundraising efforts and for more information, visit

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