Smeg UK gears up for Italian adventure in aid of children’s charity

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Staff at Smeg UK are going the extra mile when it comes to fundraising for children’s charity Action Medical Research by tackling a 300-mile bike ride designed especially for them, the manufacturer has revealed.

Employees at the Abingdon-based appliance supplier will be heading to Italy this month for the challenging tour between the mountains of Northern Italy to raise vital funds to save and change the lives of babies and children.


Last year Team Smeg rode from London to Paris in aid of Action Medical Research, raising more than £12,000, and by the end of the year the firm had collected £30,000.

This year Smeg UK has already raised £10,000 for the children’s charity, including £7,540 from a promotion of the Smeg FAB28 fridge which featured in the Paddington movie, and looks set to overtake last year’s total after its Italian adventure.

The ride will see 35 cyclists, including Smeg customers and employees, cover 300 miles from Venice to Milan on a bespoke route created by Action’s cycling experts from June 24 to 28.

Action Medical Research head of relationship fundraising Toby Tennant said: “We’re so grateful for the support the staff at Smeg UK have shown us. Every penny they raise can help us to fund a wide range of research which covers many different conditions affecting babies, children and young people.”

Smeg UK managing director Mike Giddings added: “We’re delighted to be continuing to support Action Medical Research and the life-changing research the charity carries out, helping save the lives of the UK’s sick and disabled babies and children.

“The team at Smeg UK, alongside our generous and supportive customers, are particularly looking forward to tackling this cycling challenge which celebrates Smeg’s Italian heritage while raising vital funds.”

To support Smeg UK’s fundraising efforts, visit

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