Staff from Smeg UK’s head office in Oxfordshire and their families will join forces to undertake a number of fundraising activities to help this organisation raise money for life-changing research, which will help save some of the UK’s most unwell babies and children.
Smeg UK’s brand manager John Davies explained: “Every year, we support one regional charity, which is currently the High Sheriff Challenge, and one national charity and this year we chose Action Medical Research, who aim to save and change lives of babies and young children through medical research. Smeg UK is planning a number of events and challenges throughout the year to help them raise the money they need to continue to save and change lives through medical research.”
One such event is a gruelling 261-mile London to Paris bike ride in September, which nine members of Smeg UK staff will be participating in. This pedal power event is staggered over four days and finishes at the iconic Eiffel Tower. Other activities Smeg has signed up for include hosting a local pub quiz, where a donation to the charity must be paid by each member of staff and their families for them to take part. There will even be a prize draw on Smeg’s fundraising website page later this year where anyone who donates to Action Medical Research is automatically entered into a prize draw to win a Smeg appliance.
To find out more about Smeg UK’s activities in aid of Action Medical Research, visit their designated fundraising website www.action.org.uk/smeguk which will be updated throughout the year.