Premium appliance brand Smeg has seen an ongoing period of prolific growth and has opened a second warehouse to service increasing demand from UK customers, the company has announced.
The new 30,000 sq ft complex in Coventry complements the company’s existing 120,000 sq ft logistics base in Portsmouth, and includes plans for further expansion in 2016.
A delivery fleet will also join the Coventry team to form part of a 24-hour logistics operation with the help of ‘state-of-the-art’ vehicle planning system Truckcom. The system allows for faster tracking of customer orders and will speed up dispatch and delivery times, helping customers to complete their new kitchen quicker, Smeg says.
Smeg UK commercial director Rob Ponting commented: “To keep pace with the growth of the business and the ongoing drive to improve the customer experience, it was imperative we looked further than what we have done in the past.
“We needed to maintain stock availability to 96% and shorten the time from order through to delivery. We have achieved this by opening our Midlands operation, while allowing costs to be controlled through shorter delivery distances.”