Smeg donates money from fridge sales after starring role

In Industry News, Product News On

To celebrate one of Smeg’s retro fridges appearing in new film ‘Paddington’, Smeg UK will be donating £20 from every FAB 28 fridge sold in December and January to its national charity of choice, children’s charity Action Medical Research.

The new Paddington film includes one of Smeg's FAB 32 fridges
The new Paddington film includes one of Smeg’s FAB28 fridges

Smeg has supplied a cream FAB28 fridge for the set of the Christmas blockbuster, due out November 28, with the appliance featuring on a number of occasions (pictured), including a scene when A-lister Nicole Kidman walks out from behind it.

Action Medical Research raises much-needed money to fund life-changing research, helping save the lives of the UK’s sick and disabled babies and children. Action is Paddington Bear’s favourite UK charity, and everyone’s favourite bear has been at the heart of fundraising for Action Medical Research ever since his creator, Michael Bond, met the charity’s founder, Duncan Guthrie, in 1976. Paddington Bear is the charity’s official mascot and his friendly face has helped the charity attract plenty of new supporters who together have raised millions of pounds to help babies and children.

Smeg UK brand manager John Davies explained: “Action Medical Research was already Smeg UK’s chosen charity for this 2014 and as Action is Paddington Bear’s favourite charity and the fridge appeared in the new film, it seemed fitting that we joined up all of these activities to help raise more funds for this important cause. Smeg UK is also planning a number of different events and challenges throughout 2015 to continue to help fundraise for Action Medical Research.”

Action Medical Research head of relationship fundraising Toby Tennant said: “We are delighted to be benefitting from this promotion that Smeg are running through December and January to raise funds for our vital work to help sick children and babies. This is just one of many initiatives they have undertaken for Action, including bike rides, marathons, raffles and creating a one-off fridge design to be auctioned at our Champions of CycleSport Dinner on November 27 2014.”

You may also read!

Mitchell & Brown unveils its Summer of Sport window display competition

Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000

Read More...

IER Awards ceremony postponed to October

Following the government’s recent announcement, the 2021 IER Awards ceremony have been moved from July 14 to October 1,

Read More...

Gaggenau partners with London Festival of Architecture 2021

Gaggenau said it is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open